Terms of Service

Last updated: 5 May 2026

These Terms of Service (“Terms”) form a legally binding agreement between ASL Digital Solutions, a sole proprietorship registered in West Bengal, India, holding a valid GSTIN, MSME (Udyam) registration, and E-Trade Licence (collectively, “Dial Kite,” “we,” “us”), and the entity or person (“Customer,” “you”) accessing or using the Dial Kite AI voice calling platform (the “Service”). By creating an account or using the Service, you agree to these Terms.

1. Eligibility

You may use the Service only if you (a) are a registered Indian business with a valid GSTIN, Udyam (MSME), or Shop & Establishment registration; (b) are authorised to bind that business; and (c) are not barred from receiving telecom services under Indian law. Individuals using the Service for personal, non-business purposes are not eligible.

2. Account & verification

You must provide accurate business information including GSTIN or equivalent registration. We may request additional documents (PAN, cancelled cheque, business registration certificate) before activating your account or upgrading your plan. We may suspend or terminate accounts where verification fails or information is misleading.

3. Customer responsibility for content and consent

You are solely responsible for: (a) the lead lists you upload; (b) scripts you configure; (c) obtaining valid, documented consent from each person you call before placing the call; (d) compliance with TRAI regulations including the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), the National Customer Preference Register (DND); and (e) all applicable state and central laws.

Dial Kite is a calling platform, not the originator of the calls. The Customer is the calling entity. You certify that every number you upload has given prior consent.

4. Acceptable use

Your use must comply with our Acceptable Use Policy, which forms part of these Terms.

5. Subscription, billing, and minutes

  • Plans renew automatically each month unless cancelled before the renewal date.
  • Plan minutes reset every billing cycle and do not carry forward.
  • Add-on minute packs (50, 100, 500 minutes) are valid until the end of the current billing cycle and do not carry forward.
  • Refunds are at our discretion. We do not refund used minutes, partially used months, or platform fees once service has been rendered.
  • Prices are in Indian Rupees (INR), exclusive of GST unless stated otherwise.

6. Phone numbers (DIDs) and SIP

Starter plan customers use shared DIDs from our pool. Growth plan customers receive one dedicated DID. Scale customers may use Bring Your Own Carrier (BYOC) SIP trunks. DIDs remain Dial Kite’s property unless otherwise agreed in writing. We may change, replace, or revoke DIDs to maintain compliance or service quality.

7. Suspension and termination

We may suspend or terminate your account immediately, without refund, if we receive a credible TRAI complaint, carrier abuse report, court order, or evidence of breach of these Terms or the Acceptable Use Policy. You may cancel anytime from your dashboard; cancellation takes effect at the end of the current billing cycle.

8. Indemnification

You will indemnify and hold harmless Dial Kite, ASL Digital Solutions, and our officers, employees, and agents from any claims, damages, penalties, fines (including TRAI/DoT fines), and reasonable legal fees arising from: (a) your content or scripts; (b) calls you place using the Service; (c) your breach of consent or DND obligations; or (d) your violation of these Terms or applicable law.

9. Limitation of liability

To the maximum extent permitted by law, Dial Kite’s total liability under these Terms is limited to the fees you paid us in the three months preceding the claim. We are not liable for indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, or goodwill.

10. Service availability

We aim for high availability but do not guarantee uninterrupted service. Scheduled maintenance, third-party outages (telecom carriers, AI providers, cloud platforms), force majeure events, and emergency security actions may cause downtime.

11. Data and privacy

Our handling of personal data is governed by our Privacy Policy, which complies with the Digital Personal Data Protection Act, 2023 (DPDP Act).

12. Modifications

We may update these Terms. Material changes will be communicated by email or in-product notice at least 14 days before they take effect. Continued use after the effective date constitutes acceptance.

13. Governing law and jurisdiction

These Terms are governed by the laws of India. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the competent civil courts located in Suri, Birbhum District, West Bengal, India. Before initiating any legal action, parties shall attempt good-faith resolution by writing to the Grievance Officer for a period of at least 30 days.

14. Refunds and cancellation

Refunds are governed by our Refund Policy. Cancellations are governed by our Cancellation Policy. Both form part of these Terms.

15. Grievances and contact

For complaints, data-protection requests, or other formal matters, please contact our Grievance Officer. For general queries, email contact@asldigitalsolutions.in.